This was a half-pager (that actually printed only a quarter page) for Businessweek about how the Penn State football machine was much too big to fail. The force a winning sports team exerts on a university’s brand and student recruiting power is priceless. I thought it would be perfect for Penn State to look incredibly tiny compared to Joe Paterno. Lots of sketches below, including a college campus map as the laces of a football.
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